5 Benefits of Social Media for Your Small Business

Due to the sheer volume of users and potential reach, Facebook has become the largest online advertiser behind Google’s parent company, Alphabet. And they aren’t alone. Big business adoption of social media as a viable marketing channel has given brands unprecedented access to consumers and these platforms are responding. Social media giants like Facebook, Instagram, …

Real World Examples of How Artificial Intelligence Is Being Used In Financial Services

In last few years, Artificial Intelligence has made the transition from a research topic to the early stages of enterprise adoption. From voice-powered personal assistants like Siri and Alexa, a robot that defeats a world-renowned player, to a car that can parallel park itself, there are several examples of artificial intelligence in use today. But in several industries, much of …

Within sight, in front of mind!

The sixth principle of the Manifesto for Agile Software Development is “The most efficient and effective method of conveying information to and within a development team is face-to-face conversation“. We have all experienced situations in which our not seeing the person we were speaking with resulted in a misinterpretation of what was being said. When …

Digital! Enabling us or influencing us: How human are our influencers?

It’s the 4th Industrial Revolution. Artificial Intelligence and Machine Learning are here. With information overload today, even living in the moment is getting difficult. Less than a decade ago, we were surprised when brands reached us on bulk-messaging services offering us products that we had recently shopped for. Now, most of us don’t bat an …