How to transform your business with the AR/ VR Trend in 2022?

Since their inception, augmented reality and virtual reality have begun to be very actively introduced into the daily life of people and businesses. These technologies have sparked interest not only among smartphone users, but also among new and existing businesses, prompting entrepreneurs and marketers to consider investing in AR / VR app development. Technology has …

22 Augmented Reality Trends to Keep an Eye on for 2022

Every year I take some time to jot down the trends I will be watching in the augmented reality space. These are the 22 AR trends I will be keeping an eye on for 2022. ☕️ Grab a cup of coffee and get comfy, this is a long read! This post is best enjoyed on …

How To Survive In The Smart Machine Age

New Skills are Required to Remain Marketable Artificial Intelligence, virtual reality, robotics, biomedical engineering, nanotechnology and many other advances are happening rapidly.  Are you preparing or are you simply putting your head in the sand and hoping it doesn’t affect you? The reality is that it will affect most of us in the near future. …

The Big Miss in Customer Experience

Customer experience has surpassed omni-channel as the buzzword most mentioned in the retail industry.  It’s valid as there is no denying customer experience is King. Doug Stephens, The Retail Prophet shared at a recent conference that the Return on Experience can add as much as $244 million of incremental revenue for a big box retailer. Forrester research shows that companies …

Within sight, in front of mind!

The sixth principle of the Manifesto for Agile Software Development is “The most efficient and effective method of conveying information to and within a development team is face-to-face conversation“. We have all experienced situations in which our not seeing the person we were speaking with resulted in a misinterpretation of what was being said. When …

Digital! Enabling us or influencing us: How human are our influencers?

It’s the 4th Industrial Revolution. Artificial Intelligence and Machine Learning are here. With information overload today, even living in the moment is getting difficult. Less than a decade ago, we were surprised when brands reached us on bulk-messaging services offering us products that we had recently shopped for. Now, most of us don’t bat an …

VR Wave Breaking Outside The Home

At four recent VR conferences and events there was a palpable sense that despite new home VR devices getting the majority of marketing and media attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the …