Big Data Analytics in Smart Cities: You Can’t Have One Without the Other

Who else loves to see data science applied in the real world? I know I sure do… And seeing that was one of the coolest things I got to experience this week here at World Cities Expo Istanbul (a smart cities conference). What I’m referring to here is big data analytics in smart cities. Big Data …

5 Benefits of Social Media for Your Small Business

Due to the sheer volume of users and potential reach, Facebook has become the largest online advertiser behind Google’s parent company, Alphabet. And they aren’t alone. Big business adoption of social media as a viable marketing channel has given brands unprecedented access to consumers and these platforms are responding. Social media giants like Facebook, Instagram, …