Back in 2021, I started receiving many LinkedIn messages from executive recruiters placing Chief Marketing Officer (CMO) or VP of Marketing roles for business-to-business (B2B) SaaS companies. Some of these companies were pre-seed or seed, but the majority fell into the below profile: Closed funding rounds from series A to C. Offered a highly technical …
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Marketing has a bad reputation. Comments include – “It gets us to buy things we don’t need. It makes us feel bad about ourselves and it changes the course of elections.” I agree that those are all bad results from marketing. When marketing is used to manipulate people to do things that are not in …
Continue reading “What Happened to Marketing? The Role of Chief Marketing Officer (CMO)”
So many startups are getting this wrong and it’s costing them a fortune. Startups need the strategic direction of strong C-Suite leaders, but without having a team of people to execute the strategies, the startup isn’t going to gain the traction it needs. You’ll see CMO roles posted all the time but the responsibilities describe …
In today’s rapidly evolving business landscape, Chief Marketing Officers (CMOs) play a crucial role in driving customer-led digital transformation within organizations. With customers increasingly engaging with brands through digital channels, CMOs must lead the charge in reimagining customer experiences and ensuring that their companies stay ahead of the curve. The first step in any successful …
In recent years, business models have shifted to be more customer centric. The success of an organization is often in the hands of its consumers, whose voice is now louder due to technology and the interconnectedness of the world. This also means that a brand’s reputation and response to consumer feedback is now more powerful …
In 2023, the role of a Chief Marketing Officer (CMO) is more complex and demanding than ever before. CMOs are responsible for developing and executing marketing strategies that align with the overall business goals, while also driving customer growth and loyalty. To do this, CMOs need to have a deep understanding of customer behavior, data …
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The Key Roles & Responsibilities Of A Chief Marketing Officer Are you thinking it’s time to hire a marketing leader to drive growth, but you’re not exactly sure what they should do? If so, this episode is for you. Whether you are looking to hire a Chief Marketing Officer, part-time or full-time, I’m going to …
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Confessions of a New CMO The Importance of Goals and Time Management Perhaps it’s cliche to begin the year with New Year’s Resolutions. But there’s a strategic importance in forming and completing goals. And the start of a brand new year is always a good time to think ahead about the coming challenges. When I …
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It was 10 years ago this month that I launched a media brand (what was CMO Australia) telling the stories of local and global chief marketing officers from every walk of life. And every year, as I worked to highlight Australia’s most innovative and effective marketing leaders through the former CMO50 program, I gained a …
I’ve overseen many software development projects throughout my career, and what I observed time and time again is that projects that didn’t have a senior tech executive on the client’s side were more likely to have problems. This is why we always recommend our clients hire a chief technology officer (CTO) before they start working …
Continue reading “Why You Should Hire a CTO Before Engaging with a Remote IT Team”
The enterprise tech world is evolving with newer ambitions. While the wings of innovation are spreading to newer skies, the technologists are finding it hard to play catch-up and are making sure they are in tune with the technology juggernaut. theleadersoutlook aims to bridge this very gap that exists between the tech-savvy where he rests, in the very heart of it. Awakening a keen insight in you to move along the flow, theleadersoutlook works to make the entrepreneurs, versatile to the sturdy technological influences.
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