Confessions of a New CMO – The Importance of Goals and Time Management

Confessions of a New CMO The Importance of Goals and Time Management Perhaps it’s cliche to begin the year with New Year’s Resolutions. But there’s a strategic importance in forming and completing goals. And the start of a brand new year is always a good time to think ahead about the coming challenges. When I …

A manifesto on what it takes to do the chief marketing officer’s job well today and tomorrow

It was 10 years ago this month that I launched a media brand (what was CMO Australia) telling the stories of local and global chief marketing officers from every walk of life. And every year, as I worked to highlight Australia’s most innovative and effective marketing leaders through the former CMO50 program, I gained a …