Back in 2021, I started receiving many LinkedIn messages from executive recruiters placing Chief Marketing Officer (CMO) or VP of Marketing roles for business-to-business (B2B) SaaS companies. Some of these companies were pre-seed or seed, but the majority fell into the below profile: Closed funding rounds from series A to C. Offered a highly technical …
Continue reading “Why A Product Marketer Should Be Your Next CMO”
Marketing has a bad reputation. Comments include – “It gets us to buy things we don’t need. It makes us feel bad about ourselves and it changes the course of elections.” I agree that those are all bad results from marketing. When marketing is used to manipulate people to do things that are not in …
Continue reading “What Happened to Marketing? The Role of Chief Marketing Officer (CMO)”
So many startups are getting this wrong and it’s costing them a fortune. Startups need the strategic direction of strong C-Suite leaders, but without having a team of people to execute the strategies, the startup isn’t going to gain the traction it needs. You’ll see CMO roles posted all the time but the responsibilities describe …
In recent years, business models have shifted to be more customer centric. The success of an organization is often in the hands of its consumers, whose voice is now louder due to technology and the interconnectedness of the world. This also means that a brand’s reputation and response to consumer feedback is now more powerful …
In 2023, the role of a Chief Marketing Officer (CMO) is more complex and demanding than ever before. CMOs are responsible for developing and executing marketing strategies that align with the overall business goals, while also driving customer growth and loyalty. To do this, CMOs need to have a deep understanding of customer behavior, data …
Continue reading “The Role of a Chief Marketing Officer in 2023”
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