The one thing that makes any company a guaranteed success is an innovation. Innovation leads to invention. Apple, Google, and Amazon are just a few of the clearest examples of how far innovation can lead you, and how critical it is for organizations to not only hire workers but to turn them into innovators.
Before you consider what these organizations do that make them some of the best innovative companies of all time, you must first define what innovation means to you, because everyone has a distinct idea of what sort of input innovation requires and what kind of outcome they anticipate from it.
The broad definition of innovation is a chain of events that culminate in the creation of a new idea, product, or service, preferably for the benefit of consumers. This is something Amazon excels at. They think about challenges that their consumers could encounter, not just when interacting with their product, but in their daily lives as well. Amazon then generates a list of possible solutions to those problems, resulting in innovation.
Another unique feature of these companies is their workers’ participation in the innovation process. In a truly innovative company, every single employee, in every single department, is involved. In fact, each employee is encouraged to innovate and to think creatively. Google is an excellent example of an involved organization. At Google, innovation doesn’t just lie at the hands of the higher-ups, but it’s with the people who deal with its users every day, or with the people creating the product who know its ins-and-outs, faults, and flaws.
One approach to achieve this is to foster an environment where innovation thrives. At Apple, innovation is not process-driven. It doesn’t happen when you adopt an “innovation program,” but rather when you establish the ideal environment for innovators, where creation is invited.